There’s an inextricable link between who we are and how much influence we command. Being a world-class influencer begins by depending on God through prayer, and it continues on that foundation by being the type of person others are willing to follow. There are dozens of personal characteristics that cause people to be receptive to our influence. In study after study, honesty and trustworthiness top the list, usually followed by qualities as being competent, courageous, supportive, and caring, and having a Read More
For Marketing to be effective, it must be “persuasive.” The business owner who understands how to create messages, ads and marketing collateral that follows a persuasion format can literally gain the ability to dominate their market. In order to do this effectively, let us talk about some basic marketing fundamentals. So what is Persuasion Marketing? Persuasion Marketing is simply organizing the buying and selling processes so you can present compelling information about your product or service that will persuade your prospects Read More
” Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the LORD your God will be with you wherever you go.”- Joshua 1:9 As a Entrepreneur or Business Professional, you will experience times in which you will have to make decisions afraid. For many years I struggled to take action on things that I know is the right thing to do for myself and my business, because of fear that I was Read More
As business owners, we all experience highs and lows. The valleys can be pretty tough to navigate, but there’s always a way to get back up and see the sunlight through the stormy clouds. Sometimes those challenges are so bad that it truly forces us to want to throw in the towel at times. When things are good, things are good. But when things are bad, they are pretty bad. For all those who have been there, you know what Read More
