Battle to Booming (B2B)

Let me turn your Battle into a Booming Business… 

Wouldn’t it be nice to stop competing on price, build a respected brand and know exactly what tools and tactics will help you best achieve your business goals without blowing your budget?

Innovative strategy, clarity & coaching to grow your business the right way.

As your Growth Strategist, I’ll meet with you and your team to understand your business, its challenges and the opportunities. From there I dive right in to market, employee and customer research to get a holistic view of your company. This is not a cookie cutter program. I tailor each program specifically to you, your people, and your business. Time is currency, so we will not waste any time. Based on my learning, I’ll create your Business Growth, Strategic Positioning, Vision Clarity, and Personnel Development Strategies – focused solely on achieving your goals. Then I help you execute your plans and provide ongoing training & guidance to your team.

**To save time: Make sure that there are clear opportunities to improve results in sales, marketing, or leadership strategy .. Budgets are set aside for investment in business growth… Revenue /profit /growth is a strategic priority you are willing to invest in this year… and You desire to grow the business on a strategic differentiation model, and not on a commodity offering or pure brokerage model.** 

Perfect for: 
New Entrepreneurs, Business Professionals, and Existing Businesses who want to tackle a specific area/project. 

I don’t just help provide you and your team clarity, but I equip you and your organization with simple strategies and innovative solutions for those battles. Most importantly, I get to know the REAL YOU. Your core. Your strengths, weaknesses, gifts, talents, skill sets, and edge factor. I also keep you ACCOUNTABLE. These my friends will help you become a trailblazer instead of a follower. Aren’t you tired of doing the same thing over and over again, but still get the same results? Don’t you want to create your own box instead of trying to fit in someone else’s box?

I believe in adding VALUE and ensuring that you leave our session with a strategy that can be implemented right now, revelation knowledge, practical application, and a confidence that you have everything it takes to succeed. So expect these sessions to be INTENSIVE. You can pick whatever you want to discuss. Whether if its prospecting, differentiating your business, helping you close more deals,  mindset coaching, budgets, business planning, time management, coming up with a new business idea, and the list goes on. It doesn’t matter what topic you choose, just name it, and that is what we will cover during our 5 hour strategy session. We can do our session in person or virtually.

What to Expect:

  1. Fill out short online application.
  2. Receive Kick off Questionnaire.
  3. 30 min call with Edna to go over details
  4. Edna creates program for you and provides you pre-session work to complete.
  5. 4 Hour Strategy Session- includes recording of session and materials/resources
  6. Receive a 45-50 min follow up call/ meeting a 30-60 days after to ensure you are still on track!
  7. Ad hoc- On going email and limited phone support for 3 months for an additional $800.

Investment: $1000 (NEW Clients only)

Perfect for:  Business Leaders who needs access to a Growth Strategist throughout the year or looking for supplemental income.These are for those who doesn’t want a full blown growth strategy program, but wants to start or grow their business and just want to pick my brain. YES, no more free consulting. This also allows you to be part of the GOOD GUYS Referral Program where we send leads to each other and if it turns to business, either party get 10% of the invoice as a referral fee. 

Need access to a Strategic Business Adviser? No Problem. I have a unique program where I provide you support throughout the year. Think of me as a sounding board (outside perspective) where I can challenge your current thought process or confirm with you that you are “right on the money.” Set up includes meeting with you to get an overview of your business and discuss your initiatives for this year and coming up with an action plan to help you streamline and accelerate the process.

To streamline things a bit, you will receive a short questionnaire prior to our call so you can give me the basis of your question, and we can get right to it once we chat.

Initial Set up will be a full day session with you and your leaders, and monthly follow up sessions will be done via phone or video conference calls only and can only be at 30 minute increments between the hours of 9:00am-5:00pm on Mondays, Tuesdays, and Fridays ONLY.

Sessions are scheduled in advanced with my assistant.

**Please note this program is limited to clients who make less than $25 mil in revenue per year. Spots are limited so don’t delay**

Investment: $2000 Set Up Fee and $375/month (3 month minimum) or $5800 for 1 year (paid in full)

Perfect for:  
1) Businesses who are looking to take their company to the next level and wants a clear vision about their business model design, and where and/or how to expand and/or improve it. 
2) Those who do not have a sales force, or they have one but they are producing mediocre results. They are looking to take their company or organization to the next level using innovation and “create your own box” business strategies utilizing proven methods that will set your business apart from your peers, improve current processes, accelerate your business, increase your bottom line, and establish your presence as an expert in your field. 
3) Companies who are looking for a VP in Sales, Marketing, and Leadership Strategies, and open to hiring an Independent Contractor to work with them for a short time frame (less than 1 year), but can guarantee profitable results, systems in place to ensure continuous revenue growth after contract is completed, and training for the “up and comers” of the team on “how to fish the BIG fish” the right way, and develop them personally and professionally.

The reason for average results is not due to external problems but more internal. Most people leave their jobs not because of the money, but because of personnel issues. I specialize on identifying the root cause of the mediocrity which typically have to do with a lack of motivation from employees and the perception of just feeling like a number. I create relevant but effective programs and assessments to qualify your team (eliminate the fat and not the muscle), utilize their “natural and untapped” strengths as a weapon to differentiate your business, as well as provide innovative business growth strategies that will increase your bottom line the RIGHT way. But don’t take my word for it. Check out my recommendations on my linked in profile!

Today, things have changed. Businesses are progressing in so many directions, expenses are rising, and the workforce mindset is shifting. You need a fresh perspective and someone who can guide you and your team through the process of revolutionizing your world. Don’t judge a book by its cover… My style is very soft in feel but aggressive in results. I value TIME which is our most valuable asset.  I love challenges and I am very knowledgeable when it comes to seeing the potential of your business, team, and untapped market.  I enjoy helping those who are truly out there making a POSITIVE difference not only to their market, but to their employees, families, and community.

Market Insights:

  • More technology has been developed in the past 5 years than previous 50 years.
  • Entire generations that have never known life without technology are now entering the workforce.
  • Until 2030- every 8 sec, someone will turn 65- biggest shift in human capital greatest threats to associations because most of them remain entirely governed by Baby Boomers generation and few have or are developing strategies to cushion themselves from this massive exodus of board members, senior leaders, and dedicated employees.
  • Only 2% of board members are under 30 years old
  • Social movement- going from conformity towards individuality
  • Target Market- Trying to be all things to all people is a sure way to fail
  • Vast majority of senior management and leaders will retire in the next decade or two

Generation X & Y-

  • Expect a great experience and want to affiliate themselves with a great cause
  • Driven by personal happiness, refuse to engage with anything negative, challenging, or draining of their time and energy and any culture that isn’t open to them (ex. You can have great customer service but fall short on technology or engaging young people as your next leaders)
  • Different needs, wants, values, and expectations
  • Joining an association or corporation and climbing up the corporate ladder isn’t top of their list of things to do
  • Not infatuated by titles or “who knows who”
  • Driven by flexibility, freedom, ability to make a difference, and feeling of being valued
  • They demand an ROI unlike any other generation but will ask this question for the next 19 years… Like- tangible member services, high levels of accountability, identifiable career advantage, sense of professional community, opportunity to serve

The great thing about me is I do not have a cookie cutter program that is being used with the masses.

How would you like someone like me partnering with you, your key leaders, and training your people how to create efficiency by eliminating waste, mitigating risks, increasing profitable activities, and identifying and breaking in doors of missed opportunities the right way? The kind that will give you and your business lasting PROFITABLE BOTTOM LINE results.

My specialty is creating customized New Business and Personnel Development Training, as well as Individual Coaching for the leaders and members of your team. This one size fits all programs are ineffective. Whether we want to accept it or not, this is the reality. I will help them break in doors the right way, and ensure that you get a shorter sales cycle, qualified calls, differentiate themselves in an over-saturated market, and win PROFITABLE business. Developing personal brands rather that just focusing on the business brand is important. Since the workforce is now SHIFTING, understanding their truth, how they think, and what motivates them is key. The key is Connecting both generations and BRIDGING THAT GAP. Collaboration utilizing the wisdom and experience of our “established achievers” along with the creativity and technological expertise of the “up and comers” is essential for business growth. I understand both worlds, and I am confident I can bring insight and strategies that will ensure your business, team, and pockets are thriving.

Minimum Investment: $3000/month (Limited spots per year. Minimum 3 months retainer.) or contact us for quote on your current initiatives


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